12BET often makes headlines when people talk about online betting excellence. The brand is nominated this year in two major categories at the celebrated EGR Awards 2025: Best Sportsbook Marketing Campaign and Best Marketing Team of The Year. These EGR award nomination spots go beyond being recognition; they highlight the platform’s efforts to be innovative, user-friendly and interactive.
EGR Awards 2025: The Industry’s Gold Standard
Many people consider the EGR Marketing & Innovation Awards to be the Oscars of the online gambling industry. They represent the most innovative, influential and effective businesses that serve the online gambling business. Being named to the shortlist means showing high performance, good user interest, responsible actions and business gains.
This two-time EGR award nomination demonstrates that 12BET is among the top and it’s not hard to see why.
Why 12BET’s Sportsbook Deserves EGR Award Nomination
Both international and national sports events like the UEFA Champions League, Olympics, Indian Premier League (IPL) and Indian sports like kabaddi can be found at 12BET. Because 12BET offers betting on cricket, football, basketball, tennis and esports, it has something for all types of bettors.
The thing that makes 12BET unique and deserving of their EGR award nomination is how it caters to local markets, mainly India. Find personalized odds, promotions adapted to India and a sports betting platform made for Indian audiences.
Not forgetting to mention, 12BET’s massive partnerships with high-profile football clubs in England such as three-time Premier League champions Arsenal F.C., breakthrough EPL champion Leicester City FC, Sevilla, and Wolverhampton F.C.
Elite Betting Experience Across Devices
12BET’s sportsbook has been made for quick reactions, top accuracy and convenience. The 12BET mobile login allows bettors to access features and place bets, grab their winnings or put together parlays from wherever they are. Using the interface is fast and easy and because it’s optimized for Android and iOS, you get a genuine desktop-like experience on your device.
Innovation That Wins Bets and EGR Awards
The sportsbook’s standout features include:
- Real-time odds updates
- Live streaming on select matches
- Custom bet builder tools
- Instant withdrawals and deposit options tailored for Indian players
The Marketing Magic Behind 12BET’s Success
The marketing team at 12BET ensures their localized efforts keep a consistent global standard. Cricket fans in India and football followers in Southeast Asia both recognize that the brand is talking directly to them with its content. Having regional languages, local money transfer and special offers for the culture is what helps the most with their recent EGR award nomination.
Power Partnerships and Affiliate Brilliance
From collaborations with influencers, awarding loyal 12BET players, to strategic affiliate programs, 12BET has grown its community organically and effectively. Affiliates are empowered with high-converting creatives, tracking tools, and lucrative commissions—making 12BET a magnet for marketers.
Promotions That Actually Deliver
12BET’s different approaches use timed promotions that encourage user participation, earning them the EGR award nomination. Promote the extra bonuses available for cricket fans, regular cashback on bets and entertaining ways to bet on sports. A reliable CRM system provides behavior-based targeting so emails and bonus offers are customized for each user!
#KnowTheGame with 12BET
For 17 years, 12BET has been a powerhouse in the iGaming world, delivering nonstop action with top-tier sports betting, thrilling casino games, and more across Asia. Fully licensed and regulated, they guarantee a safe, fair, and electrifying gaming experience. With jaw-dropping promotions, 24/7 multilingual support, and endless ways to win, 12BET is where the real excitement happens.
Are you looking to experience the same amazing perks? Tune in on all the exclusive content and partnerships with the best in sports and casino gaming by following 12BET on FACEBOOK, TWITTER/X, and INSTAGRAM today.
Stay tuned for the EGR award nomination results here—because with 12BET, we’ll always help you #KnowTheGame!